Advertising, Brand Ambassadors, And Celebrities Emerge As the ABC Of Solar Marketing Updated On Wed, Oct 11th, 2023 by Saurenergy Advertising, Brand Ambassadors, And Celebrities Emerge As the ABC Of Solar Marketing As India’s domestic solar manufacturing ramps up from an estimated 38 GW currently to over 100 GW by 2026, firms have realised the limits of doing business as usual. Counting on large government-backed projects, with exports as the icing on the cake when […] Read more
As Solar Spreads Out, Marketing Makes an Entrance Updated On Tue, Nov 29th, 2022 by Saurenergy Just over 30 months ago, SaurEnergy did a feature on rooftop solar, “Residential Solar. Market Yes, But Marketing?” That story, in our April 2020 issue talked about the potential in the rooftop solar category, albeit, residential. But there was almost complete lack of formal marketing tactics from firms to attract customers. The few firms with […] Read more
Evervolt Scheme For GoodWe Customers Marks A Solar Marketing Shift In India Updated On Tue, Nov 1st, 2022 by Saurenergy It’s not really a consumer market in India till you see major schemes targeting consumers to buy. India’s rooftop solar segment has long been in the shadows, behind the large utility solar announcements, even as it quietly built momentum on the back of its initial adopters across segments. Now, it seems a decisive shift is […] Read more
GoodWe Hits The Road In Europe With Solar Roadshow Updated On Fri, Oct 1st, 2021 by Saurenergy With Covid unlock in progress in more and more regions, Solar firms have taken to innovative marketing programs to get back in touch physically with their customers and key stakeholders like installers. The GOODWE SOLAR ROADSHOW 2021, organized by GoodWe and its partners in Poland, was aimed at giving new and existing GoodWe installers the […] Read more
