EV Price War: Ford Cuts Prices On Its F-150 Lightning Pickup Updated On Wed, Jul 19th, 2023 by Saurenergy The softening in EV prices, driven by the correction in key raw material prices has reached the US markets with a jolt. Ford stretched the price war in the EV industry by announcing a sharp cut on the prices of its F-150 Lightning trucks on July 17. This includes a 17 per cent cut for […] Read more