afaqs

Advertising, Brand Ambassadors, And Celebrities Emerge As the ABC Of Solar Marketing

Advertising, Brand Ambassadors, And Celebrities Emerge As the ABC Of Solar Marketing As India’s domestic solar manufacturing ramps up from an estimated 38 GW currently to over 100 GW by 2026, firms have realised the limits of doing business as usual. Counting on large government-backed projects, with exports as the icing on the cake when […]

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Residential Solar. Market Yes, But Marketing?

Ashish Anand, a Chandigarh-based businessman reached out to us four months back. With an independent house in the city, he was keen to explore the idea of a solar rooftop for his house. As always, we put him in touch with relevant state sources, and for good measure, a couple of vendors who install solar […]

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