The Hoymiles Truck Blazes A Trail In South India

Hoymiles Extends Its Truck Roadshows In South India

As India’s solar market expands, a notable expansion has been seen in the rooftop sector where the PM Suryaghar Scheme has catalysed demand in a big way. This rising demand across the country has also created a need for solar firms to look at new ways of reaching potential customers.

Global solar and energy storage solutions company Hoymiles has embarked on an innovative outreach programme in Southern India. The company has designed and developed the Hoymile Truck, to raise awareness of its key products, such as micro-inverters and other solutions. On a journey that will cover a large part of the country, the Hoymile Truck is now connecting to consumers in several key cities in the south. In travelling across cities like Kollam, Alleppey, Kochi, Trivandrum, Madurai & soon Chennai, the marketing effort has been recognised as a major innovation and multiplier by the firm.  

“This unique roadshow is part of Hoymiles’ ongoing commitment to making solar more accessible, efficient, and empowering—from bustling industrial hubs to remote rooftops. ” 

The firm said that the Hoymiles truck is using several innovative ways to popularise solar products for-

• Live product demonstrations
• On-the-spot consultations
• Expert insights on microinverters, hybrid inverters, utility inverters and all-in-one battery systems
• Exclusive showcase of the MIT 5kW Microinverter (5000W, 3-phase)—a game-changer for commercial, industrial, and high-powered residential installations

 “The energy on the ground is electric,” said Robin Varghese, Deputy General Manager – South India, Hoymiles “This roadshow is not just about products—it’s about connection, knowledge sharing, and accelerating India’s solar journey with reliable, high-efficiency tech.”

India’s solar revolution is surging ahead, and Hoymiles is proud to be at the forefront, offering smart, scalable solutions tailored to the country’s ambitious clean energy goals, he added. 

Distribution partner Redington Solar played a key role in the successful execution of the roadshow by providing strong on-ground support, regional coordination, and local expertise, ensuring seamless operations and impactful engagement in every city. Backed by this powerful partnership, Hoymiles is deepening its local footprint and reaffirming its dedication to regional collaboration and on-the-ground engagement, it said.