Tata Power Wins 2020 Edison Award in the field of Innovation

Utility giant Tata Power has won the most designated global Edison Award for its Club Enerji #Switchoff2SwitchOn campaign under Social innovation category and Social Energy Solutions subcategory. The Edison Awards, named after Thomas Alva Edison, recognizes and honours the world’s best innovations and innovators.

The company has won the award after all nominations were reviewed by the Edison Awards Steering Committee and the final ballot sent to an independent judging panel, comprising over 3,000 professionals from a wide variety of industries and disciplines.

The company’s ‘Club Enerji’ is a 12-year old sustainability initiative which targets school children. It has emerged as a successful model year ahead of it becoming a global movement.

Under this initiative, 533 participating schools across the country saved 29.8 million units of power since it started in 2007.

Apart from India, Tata Power Club Enerji also has followers in at least 3 continents including Asia, Europe, North America in countries such as France, Germany, United States, Ireland, Philippines, Bangladesh, United Arab Emirates, South Africa and Nepal.

Commenting on the award win, Praveer Sinha, CEO & MD of Tata Power, said that “the role of any business is not just about giving back to society but also ensuring that its practices are socially responsible and environmentally sound. We continue to be guided by Jamsetji Tata’s philosophy of meaningfully impacting lives. We are extremely glad and thankful to Edison Awards for this recognition. This award is a testament of our efforts to constantly introduce business innovations and inspire future generations.”

Club Enerji’s #SwitchOff2SwitchOn is a call to action campaign hosted on Green Community & amplified via Digital, BTL, PR, Internal Platforms & on-ground activities.’ The campaign hosted several Contests, Plastic Cleanliness Drives, Educational AVs & creatives to Switch Off irresponsible consumption & Switch On smart practices leading to savings.

The various initiatives include –

• Globally garnered 2 million+ impressions on digital platforms organically.
• 10,000+ pledges on Green Community organically.
• The “Switch Off Plastic” drive collected over 86 tonnes of plastic.
• Reached 533+ schools nationwide.
• Sensitized over 25 million citizens.
• Saved 29.8+ million units of energy which is enough to light up almost 10,000 households for a year.
• Produced 3,47,986 Energy Champions & 3,86,633 Energy Ambassadors.
• Built 2000+ self-sustaining Mini Energy Clubs.
• The energy savings of this programme are equivalent to saving 25,000 tonnes of CO2.