Tata Power Solar Launches new Campaign, Encouraging Rooftop Solar Installations

Tata Power Solar has launched its #PledgeForSolar campaign, with the aim to encourage consumers to install the residential solar rooftop solutions

Tata Power Solar, India’s largest solar energy company, and Tata Power‘s wholly-owned subsidiary has launched its #PledgeForSolar campaign. The campaign has been initiated with the aim to encourage consumers to install the residential solar rooftop solutions and utilise the natural resource which is available in abundance.

The campaign has witnessed a successful launch in 41 cities across the country and expected to cover 61 additional cities in the coming months with the intent to promote solar energy, as the installation is expected to save up to Rs 50,000 per 5 kW per year. To create a native connection, the firm is organising various activities like Marketing Van activation for the residents to engage and inform them about the benefits of adopting solar energy. Creating awareness on the importance of renewable energy, #PledgeForSolar motivates the people of the country to move towards solar energy usage.

Praveer Sinha, MD & CEO, Tata Power, said that “this new campaign will encourage the consumer to move towards cleaner and greener solutions. We are delighted to offer solar rooftop to generate easy and cost-effective electricity for our customers across the country. We urge all our customers of Uttar Pradesh to take full benefit of this service.”

A votary of reducing carbon footprint, Tata Power Solar’s residential rooftop solution decreases the use of diesel generators, hence leading to more fuel savings. The company already has a robust 150+ sales and service channel partners across India, which provides its valuable consumers with financing options.

Ashish Khanna, MD & CEO, Tata Power Solar and President, Tata Power (Renewables), said, that “with this new phase of the campaign, we endeavour to provide knowledge of commercial benefits as well as quality aspects of solar rooftop installation to our residential consumers. We are hopeful that this initiative and our cost-effective rooftop solutions will further help consumers to conserve energy and save in power costs. This will also help us in achieving our company’s objective of sustaining position No. 1 rooftop player in India.”

Tata Power Solar also comes with a successful background of executing large projects like the 100MW project in Anantapur, Andra Pradesh on 500 acres of land and 30MWp Solar Power Plant in Lapanga, Odisha. It is one of the largest Solar Power projects in India, which is built on an Ash Dyke area that has 60 percent (19 MWp) in the Ash Dyke area and 40 percent (11 MWp) in normal land. Tata Power Solar successfully executed 400 MW installations in Pavagada Solar Park, Karnataka. It has also won an auction conducted by Gujarat for 1000 MW of projects to be built at Dholera solar park.