Tata Power Hits 0.8 Million ‘Digital-Only’ Customers

Tata Power RE Subsidiary Gets LoA for 966 MW RTC Hybrid Renewable Power Project

32 percent of Tata Power customers are now being catered through digital medium such as smart phones.

Having pushed the digitized approach to cater its customers best, Tata Power has achieved 0.8 million digital-only customers out of its 3.2 million clientele.

Moreover, 32 percent of Tata Power total customers are now being catered through digital medium such as smart phones.

The Company’s big digital push, which was launched during the early part of FY 17 has over 0.80 million customers who are on its digital-only platform, including interactions through hand-held devices.

Further, the first phase of this new initiative has managed to convert the entire customer lifecycle (from submission of application forms for new power supply connections to payment of bills) to a mobile-friendly digital platform, thus improving the customer experience significantly.

Commenting on the successful roll-out of the first phase of the company’s digital push, CEO & MD, Tata Power , Praveer Sinha, said, “As the largest integrated power utility company in the country, customer experience comes before everything else for us.  The new digital initiative is specifically designed to enhance customer experience and the high level of adoption in the very first phase of its launch stands testimonial to the success of this initiative.  In the coming months, we will be rolling out more such customer-friendly services.”

Also, Tata Power is first utility globally to launch a mobile application compatible with Android and iOS platforms designed on SAP MCF Platform which gives its users a unique experience due to real time integration with the enterprise system.