Tata Power Customers in Mumbai to be rewarded for Their Loyalty

The rewards earned by the customers would be redeemable across different merchant brands/categories in the form of exclusive discounts, vouchers, offers or services.

In a first-ever attempt to reward customers for their loyalty in India, Tata Power has launched a unique customer loyalty programme ‘Power Rewards’  for its Mumbai customer base.

Loyalty Programme for the customers is aimed at providing loyalty points to the customers who pay their Tata Power bills either through offline or online payment methods.

The loyalty points can be availed through Tata Power’s mobile application ‘Power Rewards’. Consumers can also earn additional bonus points by making payments through digital or electronic modes.

The process of availing reward points to the customers would be completely automated.

Moreover, the rewards earned by the customers would be redeemable across different merchant brands/categories in the form of exclusive discounts, vouchers, offers or services.

Commenting on the launch, CEO & Managing Director, Tata Power, Praveer Sinha said, “The introduction of the Loyalty Rewards programme will revolutionize customer service and strengthen consumer loyalty. In a fast-paced, competitive and technology-driven world, Tata Power has pioneered to become the first power utility in India to provide these services. It will ensure that our customers get the best-in-the-class experience hassle-free at their fingertips.”

Customers will be able to enroll for the loyalty programme by simply using their mobile number and Consumer Account (CA) Number. Tata Power has collaborated with Transaction Solutions International (TSI) specializing in transaction related solutions and customizing them.

Business Head, TSI India, Pawanjot Singh said, “TSI is pleased to be the technology partner to Tata Power and provide a unique platform for Loyalty & Rewards program. At TSI, our core focus is on enabling transactions and powering rewards and loyalty for Utilities is first of its kind solution. We believe that loyalty programs have the power to change consumer behavior and are confident that ‘Power Rewards’ will be received by the consumers in a very positive way. We wish all the best to Tata Power with this initiative.”