SMA Solar Rocked By Losses In 2024

Highlights :

  • Even as the core inverter business struggles, for non-Chinese firms, BESS based solutions are the next big hope to protect margins.
SMA Solar Rocked By Losses In 2024

German solar inverter maker SMA Solar managed to meet 2024 sales projections, but at a high cost that saw it slip into losses for the Fy2024. Both sales and income in 2024 fell over 2023 as a result of what the company termed weakening demand in Europe besides inventory losses.

That meant that on sales of €1,530 million (US$1,639 million), that were down almost 20% over 2023, the firm posted net losses of €117.7 million (US$126 million) in 2024. In 2023, it had generated €225.7 million in income.

The company’s EBITDA was -€16 million, “significantly below” €311 million recorded in 2023.

SMA Solar has blamed the downturn on a sharp drop in its Home Solutions and Commercial & Industrial (C&I) Solutions business segments. The big bright spot for the firm has been its large scale inverters division that targets utility scale solar plants, where growth conntinues along with positive margins. Sales grew from €845.0 million in 2023  to €1,175.8 million in 2024.

SMA CEO Jürgen Reinert said that “The operating performance of the segments Home Solutions and Commercial & Industrial Solutions was significantly shaped by the overcapacity on the market and the declining demand in the home and commercial sector.” Europe’s solar market, including the distributed energy market where SMA holds a strong position, has slowed down after the sharp uptick seen after the Russian invasion of Ukraine.

SMS joins other Non-Chinese inverter majors like SolarEdge and Enphase energy to feel the pain of a cooling market, as sales have slumped while margins have been squeezed. That has meant job cuts across these firms, besides calls for the kind of protection accorded to module makers in Europe and the US. The new Trump administration and its general approach towards renewable energy could seriously place any such moves at risk now.

Managing The Downturn

SMA Solar has announced plans to merge its residential and C&I divisions to form a new “Home & Business Solutions” segment in the first half of 2025.

GEO Reinert added that a comprehensive restructuring and transformation program started in late 2024  will enhance  efficiency and help save €150 to €200 million starting from 2026.

The company has guided for a  higher EBITDA of between €70 million (US$74.8 million) and €110 million (US$117.6 million) in the 2025 financial year.

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