Saera Electric Auto Starts Production At Bawal Plant In Haryana

A leading player in the electric vehicle segment in India, Saera Electric Auto Pvt Ltd (SEAPL) has commenced the production at its Bawal plant in Haryana, which it acquired from American cult bike maker Harley Davidson. The firm, which first introduced e-rickshaw under the Mayuri brand, is producing e-rickshaws and e-carts at the plant spread across five acres, where it has invested over Rs 350 crore, SEAPL said in a statement.

“Our new plant at Bawal, in addition to our existing plant at Bhiwadi in Rajasthan, will further enhance the growth of our manufacturing capacity; thereby catering to the increasing demand for greener transportation in the country,” SEAPL Managing Director Nitin Kapoor said in a statement.

He further said the new plant has a production capacity of two lakh units of electric two-wheelers and 36,000 units of electric three-wheelers in a year. The company also manufactures popular low-speed e-scooters under the brand ‘Yogo Bikes’. Earlier this year, the company had also entered into a partnership with LML Electric to manufacture the latter’s electric two-wheelers at the Bawal plant.

The electric scooter and three wheeler space continues to wear a crowded look with over 50 manufacturers vying for a share of the fast growing market. Even as the market awaits consolidation, firms have preferred to stay with regional focus, linked to their supply chains as well as the creation of charging networks.

For Saera, which built its reputation on the back of its e-rickshaws, where it was one of the early movers, the move to e-scooters will be done on the hope of capitalising on its reach and learnings so far as an early mover. It existing pant is at Bhiwadi in Rajasthan.

Saera joined the marked in 2011 and began by manufacturing cleaner and greener electric 3 wheelers.