Magenta Power Launches ‘Grow Green’ Initiative for Sapling Plantation

Through this program, Magenta Power aims to create greater awareness among people towards use of clean energy in urban areas, reiterating brand’s commitment to early adoption of green solutions.

Renewable energy solutions provider Magenta Power has launched its ‘Grow Green’ initiative at pan India level for the sapling plantation.

As a part of the initiative, for every solar panel installed in every home, the company pledges to plant a sapling.

Through this program, Magenta Power aims to create greater awareness among people towards use of clean energy in urban areas, reiterating brand’s commitment to early adoption of green solutions.

The company hopes to encourage people to reduce their carbon footprints to reap savings in power consumption and energy costs.

It also aims to shift the perspective towards solar-based technologies and make homes more efficient, by reducing the dependency of urban households on conventional power sources.

Besides, the focus of the campaign is to create a far-reaching impact for the society in terms of adoption of solar energy.

Commenting on the development, Magenta Power, CEO & MD, Maxson Lewis said, “This is the first program of its kind to establish a commitment to a set of environmental initiatives. While installing solar on your rooftops and generating your own electricity has a charm of its own, planting a sapling, allows the emotional connection to the green initiative. Going solar reduces your carbon footprint, additionally planting a sapling, also reduces the perceived carbon footprint of manufacturing solar panels. This helps us go completely carbon negative.”