Krannich Solar Joins Hand with Inverter-Brand SMA to Tap SE Asian Market

With an aim to tap the growing demand of South-East Asian market, one of the leading global distributors for photovoltaics (PV) Krannich Solar has collaborated with German manufacturer SMA Solar Technology to include SMA inverters in its portfolio.

Kurt Krannich, the founder and owner of Krannich Solar, believes that strong growth is expected in the next few years in the solar energy markets in the South East Asian region.

The demand for PV systems, especially from commercial enterprises, is increasing steadily, driven by a rapid increase in energy demand, industrial growth and ideal insolation values, Krannich added. “This makes PV systems increasingly attractive.”

On the current market demand, Krannich told that “we’re witnessing a continuous rise in the enquiries for photovoltaic systems, especially from commercial enterprises. Just the right segment for us as a wholesaler. Plus, we expect these markets to keep on growing strongly over the next few years.”

Commenting on the partnership, Prasanna Jayaratnam, Branch Manager of Krannich Solar Asia, said: “what we appreciate in our collaboration with SMA is the reliability and quality of the products.”

“In addition, SMA’s product portfolio offers innovative solutions for the PV industry that are currently required by the markets. These are the results of a flexible and far-sighted corporate policy that responds to challenges of the PV market at an early stage, always keeping quality and service in mind,” Jayaratnam added.

Commenting on the development, Ting Wang, Head of Sales SEA, India & China at SMA Solar Technology AG, said: “we are very excited to work together with Krannich Solar in the South East Asia markets.”

“As a leading photovoltaic distributor, Krannich Solar can always serve photovoltaic installers in expertise and effective way. Customers thus benefit from the advantages of solar power and achieve greater independence in the use of energy,” Wang further said.

SMA, a leading global specialist in PV system technology, is having over 35 years of experience. It’s inverters have been installed in more than 190 countries worldwide with a total output of around 85 GW.

The company’ s portfolio includes wide range of efficient PV inverters, holistic system solutions for PV systems of all power classes, intelligent energy management systems and battery storage solutions as well as complete solutions for PV diesel hybrid applications.