GoodWe Rebrands, Inaugurates New HO Building

Global inverter and storage firm GoodWe has refreshed its brand in line with the evolution of the global new energy space, emphasizing on collaboration and digitalization. At the core of this new brand identity is GoodWe’s commitment to harnessing smart tech to drive the global energy transition and bring about a more sustainable future for all.

Acknowledging technological innovation as a key brand pillar, means both its new logo and the accompanying brand slogan “Smart Energy Innovator” were rebranded to bring out this high-tech identity. The new logo was officially launched January 7–8, 2022.

As a smart energy innovator, GoodWe has committed itself to innovating around net-zero-enabling technologies, and digital interconnection is a key tenet of its vision for the future of new energy. The company has made it its goal to provide complete and integrated solutions in digitalized new energy. It has made significant investments in the research and development of products and systems that operate intelligently and efficiently, and are able to ultimately increase the productivity, safety, cost, and sustainability of energy systems.

GoodWe has also revamped its website and adopted a cleaner look that is optimized to offer site visitors a smooth, user-friendly experience. GoodWe’s brand personality has also been redefined and now emphasizes a brand identity that is “Strong, capable, and reputable.” This new identity reflects the brand’s core values of professionalism and reliability.

GoodWe CEO and founder Daniel Huang has emphasized that, “GoodWe is determined to become a major driving force in the global energy transition, and global efforts to build a sustainable future.” The firm expects to expand its production capacity for inverters to 25GW this year.

On January 8, 2022, GoodWe held a ground-breaking ceremony for its new company headquarters in the Suzhou High-Tech Zone in Jiangsu. The headquarters — which extend 20 floors above ground and 3 floors underground — are a major investment, set to feature smart tech and house a smart energy R&D facility where some of the company’s PV product and technology research will be conducted.

GoodWe’s rebrand delivers a cleaner and more streamlined look, in spirit with its commitment to help its customers transition to cleaner, more streamlined products and energy systems that deliver on efficiency. The brand sees smart tech as a critical tool in the transformation of the global energy space, and has committed itself to developing smarter and more efficient energy solutions that help meet the energy needs of the future so as to realize the shared global net-zero goals.