GoodWe, GE Ink Global Licensing Deal

GoodWe Power Supply Technology Co Ltd (Goodwe), a prominent inverter and storage firm, based in Suzhou, China, has been selected as the exclusive licensing partner of solar inverters for GE’s global sales. For the technology focused Goodwe, the pact serves as a vindication of the quality and reliability of its product offerings in the space, besides its technology.

The firm will hope that the combination of products and the GE brand will help it replicate its success story in European markets in the US and other markets where the GE brand has heft.

For GoodWe, the selection by GE is considered a critical win, especially because of the rigid selection criteria used. The firm claims that a large number of solar inverter manufacturers were carefully studied, examined, analyzed, scrutinized in every minute detail and assessed against a rigid and thorough list of carefully drafted selection criteria put together by a group of elite researchers and scientist

Approximately 32 manufacturers were then shortlisted and went through an even more comprehensive assessment that included everything from technical capabilities of key  components, to firm’s financial stability and extent of global service coverage, as well as aesthetic design, brand awareness and overall reputation, among countless other criteria.

Asked about their choice, Mr. Thomas Buccellato, Senior Managing Director – GE Licensing stated: “Our analysts knew we needed world-class products, as we will be targeting the high end of the market where end-user loyalty to the brand also comes with high expectations. GoodWe is the right choice.”

Ranked by Wood Mackenzie and Bloomberg as one of the world’s top 10 manufacturers of solar inverters in 2019, GoodWe has come a long way in a relatively short time, making the headlines earlier this year when it became the first non-European PV inverter manufacturer to receive an official certification from TÜV Rheinland Industrie Service GmbH from Germany validating that it had met the technical requirements for the prestigious VDE-AR-N 4110-2018 certification. “After years of hard-work and continuous improvement, this is the true recognition that the brand and the company truly deserve” said Daniel Huang, Founder and CEO of GoodWe.