Evervolt Scheme For GoodWe Customers Marks A Solar Marketing Shift In India

It’s not really a consumer market in India till you see major schemes targeting consumers to buy. India’s rooftop solar segment has long been in the shadows, behind the large utility solar announcements, even as it quietly built momentum on the back of its initial adopters across segments. Now, it seems a decisive shift is here on us, And it is not just the smarter growth numbers we have seen over the past year. The high interest is visible in the many policy moves and other changes across the centre and state that are seeking to give a fillip to rooftop solar.

The move is a welcome addition to a market that is now big enough to demand more traditional consumer marketing tactics now. Something that has long been happening in other large rooftop markets like the US, Australia  and many European markets.

And if proof was ever needed that firms are set to see the category as another category that will require smart marketing too, we have the latest from Evervolt Green Energy. Evervolt is a fast growing distributor of leading solar products offering products to its customers pan India with warehouses in 4 states and dealers in 5 states across India. While trade promotions were not uncommon, this time Evervolt, in association with key partner and global inverter player GoodWe, has launched a consumer focused scheme.That is both unique, and innovative for this category.

The ‘Super Solar Dhamaka’ sales scheme is already gaining a lot of traction in the solar market, claim the two partners. Curated exclusively for GoodWe customers, the Winning Prize across categories are nothing to scoff at. The grand winner stands to  win a Brand New Crossover SUV – Kia Seltos as the First Prize. Other attractive prizes include:

• The Kia Sonet as the 2nd Prize
• The fully loaded BMW G 310 R as the 3rd Prize
• iPhone 14 Pro as 4th Prizes for 5 lucky winners
• Assured Prizes for all participants*- Macbook Air 13”

*Participants who comply to Minimum Eligibility Criteria

The scheme which began on September 2022 and will be active till March 2023 has received a strong response, and final winners will be announced in April 2023.

‘Super Solar Dhamaka’ is valid for limited models of Residential & Small commercial GoodWe Solar Inverters (GoodWe XS – 1 to 3.3kW, DNS – 4.2 to 6kW, SDT – 4kW to 25kW, SMT – 30 to 36kW).  For GoodWe, it’s strong reputation in the rooftop segment with a premium on safety and quick installation made   it the right time to push for a broader market and new customers with its distributor.

• With feature like a  low start-up voltage of only 80V and the widest MPPT voltage range of 80-550 V, it has  inverters that can provide greater options for your household system.
• The GoodWe SDT Series is one of the best options available on the residential & commercial segments. Its high efficiency (98.3%) and its enhanced oversizing & overloading capabilities represent an outstanding improvement in the industry.

For the two partners, the scheme is expected to provide valuable inputs for future campaigns, even as the rest of the industry catches up. One thing’s for sure. The odd solar ad during the IPL last year was no aberration. High quality marketing is set to arrive for consumers in the segment soon in a bigger way.