EESL Invites Private Players to Boost Adoption of Energy Efficient Products and Services in India

With the aim to maximise the adoption of energy efficient products and services in India, Energy Efficiency Services Limited (EESL), a joint venture under the Ministry of Power, has decided to empanel Corporate Sales Agencies, Direct Sales Agencies, Dealers and Retailers and other Demand Aggregators, including ESCOs with requisite under the Success Fee Model. Through this, EESL seeks to boost and expand the sale of its various existing and new products and services in the markets. 

In order to establish an efficient sales channel, EESL is proposing the Demand Aggregation Module for some of its key programmes such as, Super-Efficient Air-Conditioner Programme, Retrofit of Air-conditioning to improve Indoor Air Quality for Safety and Efficiency (RAISE), Unnat Jyoti by Affordable LEDs for All (UJALA), National Motor Replacement Programme, Integrated Energy Efficiency Services (IEES), among others. 

This kind of approach, the agency believes, will provide a win-win proposition for both itself and its channel partners. Herein, EESL will benefit from an extensive sales network, while the partners will be able to leverage EESL’s credible market presence and high quality solutions.

Rajat Sud, MD, EESL said, “India has immense potential for the adoption of energy efficient products and services. Our extensive catalogue of energy efficient solutions have been indispensable in mainstreaming energy efficiency in India, and bringing the consumers into the fold of sustainability.  While, there has been considerable uptake of energy efficient solutions in India, facilitated by us, we now seek to further stimulate their adoption, by involving the private players in the energy efficiency journey.”

India has been focused on ramping up energy efficiency across sectors and use of energy efficient solutions has been identified as a valuable proposition. The use of energy efficient solutions can reduce India’s peak power demand and emissions considerably, and thus help the nation in its climate action efforts.  EESL also organised a Channel Partners/ Demand Aggregators Empanelment Meet to connect with potential partners and create awareness about its new approach, with the aim to catalyse energy efficiency in the country.

Animesh Mishra, Chief General Manager/ Head (Sales & CCPR) said, “Involving private players to bolster the sales and distribution chain has seen considerable success in an array of sectors. This approach can now potentially create a wider net for the distribution and adoption of energy efficiency solutions as well. I look forward to a fruitful engagement and partnership with the private sector.”