California-based Enphase Energy acquires SolarLeadFactory

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Enphase Energy, an energy technology company and a supplier of microinverter-based solar and battery systems, has announced the acquisition of SolarLeadFactory LLC.

Founded in 2012, SolarLeadFactory provides high quality leads to solar installers. The company has joined Enphase with the objective of substantially increasing lead volumes and conversion rates to help drive down the customer acquisition costs for installers.

Enphase has set out to build a digital platform for installers that incorporates tools to design, permit, install, monitor, and maintain solar and battery systems. This acquisition was completed with the intention of adding lead generation capabilities to that toolset. Enphase will continue to focus on integrating these tools into the digital platform so that its entire network of installers can realize maximum efficiencies in selling to homeowners, said the company.

“For the past two years, we have executed on our installer digital platform strategy with the acquisitions of Sofdesk for solar design software, DIN’s solar business for proposal and permitting services, 365 Pronto for O&M platform software, and now SolarLeadFactory for high-quality lead generation,” said Badri Kothandaraman, president and Chief Executive Officer (CEO) of Enphase Energy.

“We chose the SolarLeadFactory team based on their high-quality mindset and operational efficiency. We are pleased to welcome the team and SolarLeadFactory’s customers to Enphase,” he added.

“I’m extremely excited about the ways that Enphase can help us reduce the installer’s customer acquisition costs, which are high in the U.S.,” said Clayton Cornell, CEO of SolarLeadFactory.

“By leveraging Enphase resources, we’ll be able to rapidly accelerate improvements in our lead qualification and conversion efforts and deliver on our mission to help the industry increase install rates and more homeowners go solar,” added Cornell.

Combining proprietary software and data analytics with decades of solar and marketing experience, SolarLeadFactory is accelerating the adoption rate of solar power, claims the firm.