TVS Motor Acquires 75% Stake In Largest Swiss EV Company

TVS Motor Company has acquired a 75% stake in the Swiss E-Mobility Group (SEMG), a provider of e-mobility solutions within the DACH region that operates the largest pure-play e-bike retail chain M-way in Switzerland with close to USD 100M in revenue.

The $100 million all-cash deal has been made through TVS Motor’s Singapore Subsidiary, TVS Motor (Singapore) Pte Ltd.

The acquisition reaffirms TVS Motor Company’s commitment to expansion in Europe through a portfolio of premium and technology leading brands, including Norton Motorcycles and EGO Movement, which were recently acquired, said TVS.

Announcing the acquisition, Venu Srinivasan, Chairman, TVS Motor Company, said, “TVS Motor has always been committed to sustainability and has been investing in electric vehicles for over 10 years. The increasing global focus on the environment and personal well-being is rapidly accelerating demand for newer mobility solutions, and TVS Motor is investing to drive this change.”

Adding on, Sudarshan Venu, Joint Managing Director, TVS Motor Company, said, “SEMG has strong omnichannel distribution and aspirational brands, including Cilo, Simpel, and Zenith – Bikes. I’m excited to enhance the product range further and scale the company in the DACH region and beyond. I’d like to convey my thanks to CONSTELLATION CAPITAL and Rainer Fröhlich for this foundation which we will build on.”

E-bikes are said to be establishing themselves as the de-facto form of personal mobility in Europe due to the increased ease of usage, regulatory support, and overall perception as a sustainable form of transport. With a current penetration of approximately 15% of the total bicycle population in Europe and growing at a CAGR of ~18%, the market for the e-bicycle appears to hold significant growth potential.

Rainer Fröhlich, Founder and Managing Partner, CONSTELLATION CAPITAL, emphasises, “In TVS Motor, we have found the ideal and an exceptionally dynamic partner for SEMG to reinforce and expand the Group’s position as a market leader. The strategy of having a global leader like TVS as a majority shareholder not only offers untapped potential in quality assurance and procurement in the global supply chain but also lays the foundation for future expansion of the group beyond national borders.”