PURE Enters ESS Market With The Launch Of PuREPower

PURE, an electric mobility and clean energy innovation provider, launched PuREPower, an energy storage product line. PuREPower envisions fulfilling energy needs across segments through PuREPower Home, PuREPower Commercial, and the upcoming PuREPower Grid— which is designed to address the need for reliable, scalable, and sustainable energy storage products.

Set to launch in CY 2026, PuREPower Grid is PURE’s step toward addressing India’s large-scale energy challenges. As India’s grid infrastructure adapts to the rapid expansion of solar and wind energy, PuREPower Grid will play a pivotal role in stabilizing the grid, managing peak loads, and enhancing renewable energy integration it said.

PURE said that it envisions democratizing access to advanced energy storage products through a robust dealer/distributor network. Over the next 18 months, the company plans to establish 300+ touchpoints across India, providing comprehensive technical and commercial support to partners. PuREPower Home starts from Rs. 74,999/- (ex-factory).

Offered in compact container-based products with up to 4 MWh, PuREPower Grid is designed for applications in-state utilities, industrial consumers, micro-grids, and solar/wind parks. By enabling frequency regulation, reducing transmission losses, and ensuring grid reliability, PuREPower Grid aligns with India’s decarbonization targets and enhances its energy infrastructure for a sustainable future.

PuREPower’s Goal

Speaking at the launch, Nishanth Dongari, Founder and MD of PURE, emphasized the role of energy storage in India’s clean energy transition, “PuREPower is more than an energy storage product—it’s a commitment to India’s decarbonization goals. By empowering homes, businesses, and the grid with cutting-edge battery technology & power-electronics.”

Adding to this, Rohit Vadera, Co-Founder and CEO of PURE, said, “The PuREPower aligns with the government’s vision to promote renewable energy adoption and Energy Storage integration. From enabling homeowners to store solar power efficiently to helping businesses transition to sustainable operations, PuREPower is shaping a smarter and greener energy landscape.”

PuREPower Home is an energy storage product tailored to meet the growing energy needs of modern homes, offering the best-in-class consumer experience by powering high-surge loads like ACs, Geysers, heavy-duty kitchen appliances, lifts, etc. Designed for seamless integration with rooftop solar.

“Available in 3KVA, 5KVA, and 15KVA capacities, PuREPower Home ensures uninterrupted power 24/7 and comes in attractive colors with modern world aesthetics and compact design. With maintenance-free & app-enabled monitoring,  and an enhanced life cycle of 10+ years through predictive/cloud AI,” the company said in a statement.

For businesses aiming to enhance operational efficiency while embracing sustainability, PuREPower Commercial offers energy storage products with capacities ranging from 25 KVA to 100 KVA. By optimizing renewable energy utilization and reducing dependency on diesel generators, this product caters to diverse applications, including offices, healthcare facilities, telecom towers, and retail complexes. Equipped with electronics, PuREPower Commercial enables peak load balancing, supports critical systems like centralized ACs, Elevators, and EV charging infrastructure, and provides modular scalability to grow alongside business needs.