Mahindra Launches Its Flagship Electric SUVs XEV 9e & BE 6e

Mahindra Launches Its Flagship Electric SUVs XEV 9e & BE 6e

Automobile maker Mahindra has launched its flagship Electric Origin SUVs, the BE 6e and XEV 9e. The firm said that they are built on an electric-origin architecture INGLO and are powered by MAIA. The company claimed to launch BE 6e at Rs 18.90 lakh and XEV 9e at Rs 21.90 lakh.

The introductory prices of BE 6e and XEV 9e were announced at the Global Premiere today. Mahindra said that the BE 6e, with its sporty, performance-driven appeal, is crafted for explorers and achievers who love the thrill of adventure and precision.

Design-wise

The XEV 9e, on the other hand, redefines indulgence, offering unparalleled luxury with refined elegance, it said. The BE 6e flaunts edgy, athletic silhouette and race-inspired agility, whereas the XEV 9e exudes sophistication with its suave SUV coupe design, blending indulgent luxury with performance.

Veejay Nakra, President of the Automotive Sector, Mahindra & Mahindra Ltd. and Joint Managing Director, of Mahindra Electric Automobile Limited, said, “The BE 6e, with its edgy, athletic silhouette and race-inspired agility, is designed for those who thrive on performance and adrenaline while the XEV 9e exudes  sophistication with its suave SUV coupe design, seamlessly blending indulgent luxury with dynamic performance.”

Born Electric SUVs 

R Velusamy, President – Automotive Product Development, Mahindra & Mahindra Ltd. and Joint Managing Director, Mahindra Electric Automobile Limited, said, “The BE 6e and XEV 9e are the next Indian icons that will be world beaters. The difference between a vehicle that is made electric and these two Born Electric SUVs is that one you have seen before, and the other one is unlike anything you have seen before.”

Mahindra’s go-to-market strategy for the Electric Origin SUVs will roll out in a phased manner in the latter part of January 2025. Deliveries are expected to commence towards the end of February or early March 2025. Founded in 1945, the Mahindra Group is one of the largest and automobile companies with 260000 employees in over 100 countries. It has its expertise in farm equipment, utility SUVs, information technology and financial services in India.