Jaguar Land Rover Reimagines Electrification with New Global Strategy

Jaguar Land Rover a wholly-owned subsidiary of Tata Motors, today announced its New Global Strategy ‘Reimagine’ under the leadership of CEO, Thierry Bolloré.  

Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands. A strategy that is designed to create a new benchmark in environmental, societal, and community impact for a luxury business. 

Recounting their plans, CEO Thierry Bolloré stated, “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivaled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness, and unrivaled access to leading global players in technology and sustainability within the wider Tata Group.”

“We are harnessing those ingredients today to reimagine the business, the two brands, and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us,” Mr. Bolloré added.

In its Reimagine Plan, Both brands are aiming towards their electrification on separate architectures with two clear, unique personalities:

Land Rover,  by breaking new ground, confronting new challenges, truly helps people to go Above and Beyond. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery, and Defender. The first all-electric variant will arrive in 2024.

While Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realize its unique potential. 

Both will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100 percent of Jaguar sales, it is anticipated that around 60 percent of Land Rovers sold will be equipped with zero tailpipe powertrains. 

Additionally, Jaguar Land Rover’s aim is to achieve net-zero carbon emissions across its supply chain, products, and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment program. 

A new centralized team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services, and circular economy investments.  

Reimagine will anchor the Jaguar Land Rover to establish new benchmark standards in quality and efficiency for the luxury sector by rightsizing, repurposing, and reorganizing.

Also, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practices in next-generation technology, data, and software development leadership. 

“We have so many ingredients from within. It is a unique opportunity. Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed,” noted Mr. Thierry Bolloré.