Hero Lectro Launches Brand-Owned E-comm Website

In a move towards augmenting its overall brand experience, Hero Lectro, the E-Cycles brand of Hero Cycles Ltd. has announced the launch of its new website to promote D2C sales and strengthen its overall omni-channel presence. With access to Hero Lectro’s complete range of e-cycles and cargo e-bikes, the platform will enable visitors and buyers to shop directly from the site in a few easy steps. Titled #LectroInAClick, the new D2C initiative is designed as a virtually interactive and immersive experience into the world of Hero Lectro, giving customers the ease and convenience of buying from an online platform, without having to visit a physical store. Priced between Rs 29,000 to Rs 55,000, with range varying from 30 km to 60 km, the firm has a wide portfolio of e-bikes that seek to expand the market.

The Hero Lectro website offers a comprehensive view of the brand’s offerings, in-depth information on each model and enables visitors to compare multiple e-cycles models with ease. The platform is equipped with ‘Find my Hero Lectro’, an intelligent feature which takes into consideration personal preferences and use cases of riders to help them find their ideal e-cycle model. It also provides customers with the ‘Book a test ride’ option to try out the e-cycle at the nearest dealer outlet. The check-out process is simplified in five easy steps and is supported by secure payment transactions. Post the purchase, the product will be delivered at the customer’s door-step, with 95% of the e-cycle assembled for hassle free usage. The platform is also equipped with Augmented Reality (AR) and Virtual Assistants for immediate query redressal and after-sales support.

Commenting on the launch, Aditya Munjal – CEO, Hero Lectro said, “We are thrilled to announce the launch of herolectro.com which allows our customers to explore the Hero Lectro line-up and make their purchase journey informative and smooth. The website is intuitive and reflects our identity in a dynamic and aspirational world. The addition of D2C option makes Hero Lectro e-cycles, more accessible than ever – be it through our Hero Lectro Experience Centers, our dealer partners or the website, we are truly omni-channel. Our vision is to transform the way Indian’s commute and make e-cycles a preferred mode of personal mobility, and therefore ensuring a superior and seamless experience across all our channels and touchpoints is an integral step in that direction.”

Hero Lectro’s online store will comprise of all the latest models of Hero Lectro e-cycles for both personal and cargo usage and will also fulfill corporate and bulk B2B queries and purchases. To enable further ease and buying convenience, visitors will also be able to avail no cost EMIs and bank and credit card offers. The brand also plans to implement the “click & collect” model from its dealer partners in the near future.

E-cycles got a huge fillip from the Covid lockdown, as urban fitness took to cycling as an option to combat the work from home reality. E-cycles provide a great start for someone who finds cycling strenuous, by providing the augmented power from batteries.