Hero Lectro Cargo Launches Maiden Flagship Store in New Delhi

A division of Hero Lectro, Hero Lectro Cargo (HLC) has launched its first flagship store of cargo e-bikes in the upmarket Lajpat Nagar area of South Delhi to cater to its consumers in the last-mile e-commerce delivery sector.

The flagship store will display the latest Hero LectroWINN cargo e-cycle (and its high range variant – WINN X), its first purpose-built cargo vehicle. The store marks the maiden collaboration between Hero Lectro Cargo and BittooSondhi, popularly known as BittooBikewala, a well-known face among biking enthusiasts frequenting Lajpat Nagar.

The e-cargo vehicles are poised to revolutionize the home delivery and goods mobility sector by offering cost-effective, reliable, eco-friendly, and ergonomically viable options for short-distance but high-density commuting since more than 90 percent of deliveries now happen on either motorcycles or scooters, says the firm.

The e-cargo vehicles like Hero Lectro WINN captivate the consumer with a swappable battery that can be charged using a simple socket anywhere, 180 liters of storage space, and a range up to 75Km (available in WINN X variant). The store is equipped with 3S facilities starting with Sales, Service, and Spares alongside various supports such as retail finance, insurance, etc., for all buyers under one roof.

Speaking of the achievement, HLC President and CEO, Mr. Partha Choudhary stated, “Last-mile delivery in India is estimated to achieve a market size of USD 6 billion by 2024. E-commerce is a significant part of the sector in India and research has shown it is moving in a similar direction like the markets in China and the US.

“Hero Lectro Cargo aims to capitalize on this untapped potential self-employed workers in the last-mile delivery service and small business owners may derive substantial earnings and cost benefits from these purpose-built vehicles as compared to the ICE engine two-wheelers used currently,” he added.

The firm is confident that the flagship store will draw the attention of the last-mile operators in one of the busiest business districts in the city and nudge them to optimize their resources.