EV Startup Etrio Enters Electric 3-Wheeler Segment With new Launch

Etrio has expanded its product portfolio with the launch of its new electric 3-wheeler range of products under the brand name “Touro”.

Etrio, one of India’s fastest-growing electric vehicle (EV) startups with the aim of electrifying intracity logistics has expanded its product portfolio with the launch of its new electric 3-wheeler range of products under the brand name “Touro”.

Catering to the cargo segment, the two new variants will be focused on intra-city logistics especially in last-mile delivery applications. The passenger variants of the three-wheelers will be rolled out soon. The company raised funding of USD 3 million, last month to facilitate these launches.

The firm stated that the brand, Touro, is derived from the Portuguese word Toro which means ‘a bull’. The design philosophy, thus, emulates the attributes of a bull such as strong stability, unmatched power, immense load carrying capacity, relentless work ethic and intense focus. Touro comes with bull inspired signature front grille and Etrio’s manufactured brake drums. The company takes pride to announce that the entire Touro family is going to be completely localised making it eligible for central and state government subsidy.

Commenting on the announcement, Deepak MV, Co-founder & CEO, Etrio said, “With the launch of Touro, we now have added new electric vehicles to our portfolio of retrofitted products. We are on a mission to electrify Intra-City logistics and bring the widest range of electric vehicles tailor-made for this segment. With Touro, the customer has dual benefits of operational cost savings of almost 70 percent and unmatched comfort to the driver through a gear-less, smokeless and noiseless ride. We have built a product that delivers top performance in terms of range and volumetric capacity coupled with robust safety and stability standards.”

From a technology point of view, Deepak detailed that the firm brings various best in the segment features including hydraulic brakes with regenerative braking, independent suspension, cloud-based vehicle tracking equipped with a driver mobile app among others. While the primary focus remains on vehicles with advanced Lithium-Ion battery technology, Etrio also has a certified product range with lead-acid to cater to a range of end-users, he added.

As per the company statement the technological edge of their new workhorse will help the logistics and e-commerce operators supervise vehicle usage and monitor the real-time status of each vehicle including the current charging level. Preventive maintenance of Touro helps fleet operators keep their fleet in good shape and freeing operators from the agony of fuel theft. At the same time, human issues such as misuse of vehicles or rash driving patterns can be easily identified, and suitable countermeasures can be put in place. The fleet operator is always in complete control of Etrio’s Touro.

Etrio is working closely with its B2B customers like LetsTransport, Amazon, Big Basket, Ikea, etc. thereby customising the product basis operational requirements. The product does not have a fixed price as prices of the Touro range vary basis battery chemistry, payload required, cubic capacity, and the number of desired kilometers to be run daily, depending on customers’ suitability.

Touro Max and Mini are going to be available on both sales and leasing options. The company will offer Touro on lease to leading organizations for orders of over 50 units over a three-year contract. The company has a production capacity of 500 units per month and is looking to rapidly scale up the deployment of Touro across the country through a mix of outright sales and leasing models. Etrio Electric 3-Wheeler

Currently, Touro is undergoing pilot runs at leading e-commerce logistics companies in Hyderabad, Delhi, and Bangalore. The company is set to expand its footprint across the country in the coming few months. The passenger variants of the new electric three-wheeler shall be launched in the next few months during which the company plans to set up its dealership network in select locations.

“Etrio anticipates popularity for its Touro, basis the strong electrification mandate by e-commerce companies and the competitive Total Cost of Ownership (TCO) of Touro vis-à-vis its diesel counterparts. Electric three-wheelers are new territory for drivers as well and buy-in of driver-partners is mandatory for Touro’s success. We also take pride in Etrio’s comprehensive driver training and certification program including necessary orientation and handholding to run this new beast on road.”, Deepak further added.