Vice President, Integrated Brand

Responsibilities and Expectations:-

• Builds, motivates and inspires a world-class team across capabilities/groups
• Grows business profitably, based on customer needs and market insights
• Serve as senior client counsellor and relationship manager
• Identify, pursue and win business with new and existing clients
• Contribute to business growth through introducing clients to new capabilities, building a network of \ contacts and participating in professional organizations
• Maintain relationships with senior-level client contacts and internal contacts
• Demonstrate professional behaviours and pursuit of excellence in all operations
• Supervise staff by motivating, coaching, consistently providing feedback, holding them accountable and conducting their reviews

Qualifications And Experiences:-

• At least 12 years of relevant experience in brand marketing or marketing communications – at a world-class integrated/digital/marketing organization on in this function at a corporation, as a client
• Holds senior relationships (CMO level) and can expand our business with them
• Clearly articulates business problem(s) that clients are looking to solve and ensures they are understood by anyone who touches the business
• Core brand capabilities and offers include integrated campaign development, brand purpose, brand strategy and influencer
• Be a steward for our Brand Trust IP and our Brand Trust Model
• Ability to program across a variety of platforms, channels and audiences
• Lead driver for consumer marketing IP (Earned Brand, Trust Barometer)

Client Growth and New Business Development:-

• Creates growth plans for bringing in new capabilities against client needs
• Client relationship-mapping and development across a portfolio
• Seeks out new clients and actively participates in new business process
• Encourage deep specialization with the agency (strategic planning, digital, creative and content, data and analytics)
• Ability to drive cross-practice/cross-business/cross-sector expertise
• Lead office-wide training for integrated marketing

Preferred Capabilities:-

• Demonstrated track record of continuous learning and adding skills and capabilities relevant to the role
• Provides strategy and vision to advance key client relationships. Guides clients and teams to achieve business objectives ideas that yield measurable business results
• Leverages analytical rigour to identify innovative solutions to a broad range of marketing and business challenges
• Comfortable networking and building personal contacts to drive opportunities