Senior Specialist – Program Marketing

The Senior Specialist, Upstream and Carbon Management Program Marketing, reports to the Global Senior Program Marketing Manager, Upstream and Carbon Management (UCM), and will collaborate closely with the Global Marketing team to deliver on their plans.

This person will play a crucial role in helping the team achieve its segment commercial targets. They will be focused on delivering multi-channel marketing campaigns to drive lead generation and new business, while supporting customer cross-sell.

To be successful in this role, you will enjoy working as part of a team, have strong attention to detail, and have excellent communication skills. You must be comfortable following processes but also working in ambiguity and in a changing environment. We are looking for someone who demonstrates a keenness to develop their B2B marketing practice. For this role, flexibility to work around UK hours is preferred.

Main Responsibilities:-

• Own the end-to-end execution of specific channels within global marketing campaigns, developing and implementing high-quality demand generation tactics for these channels, collaborating closely with colleagues across the global marketing team to ensure alignment with overall campaign objectives and strategies.
• Channels and activities will include social media (paid and organic), SEO/SEM, digital advertising, third-party partnerships, email, events and webinars, web page creation, prospect and competitor research, and campaign analytics.
• Write, adapt, and deliver marketing content for use across marketing channels/activities.
• Effectively work with senior marketing leaders to continuously analyse and evaluate marketing campaigns, making pivots and adjustments to improve performance and deliver on KPIs – track, analyse, and optimize continuously!
• Work collaboratively with the global marketing team (digital, content, creative, product marketing, PR, and brand) to maximize the reach and performance of campaign activities and to share best practices.
• Work with cross-functional stakeholders (e.g. Sales, Research, and Consulting teams) to build audiences and content.
• Build and research audiences in identified target segments using Salesforce/Pardot

Qualification and Experience:-

• A Bachelor’s degree in a relevant field or equivalent vocational training/marketing certification
• At least three years professional experience in delivering B2B product/service demand generation campaigns; experience in B2B marketing in the energy sector is preferred
• Excellent verbal and written communication skills, showcasing story-telling and creative thinking across mediums (visual, written)
• Must be commercially oriented and use performance data to drive decision-making
• Must love collaborating across global teams and should possess a positive, solutions-orientated attitude and demeanour
• Executes marketing tactics with understanding, accuracy and timeliness; can manage own workload with multiple priorities and self-motivate, with exceptional attention to detail
• Passionate about learning and development, with a keen interest in building your marketing skills and growing yourself professionally; employs a continuous learning mindset to advance skills and drive impact
• Strong customer-first mentality, both internal and external
• Tech-friendly; some experience with Martech (ideally, have some experience using Salesforce and Pardot) and digital marketing practices and channels (Google Analytics, SEO, PPC, and social media)

Location:-

• Gurugram, India.

Company Overview:-

Wood Mackenzie are the global research, analytics, and consultancy business powering the natural resources industry. For 50 years, we have been providing the quality data, analytics, and insights our customers rely on to inspire their decision making.

Our dedicated oil, gas & LNG, power & renewables, chemicals, metals & mining sector teams are located around the world and deliver a variety of projects based on our assessment and valuation of thousands of individual assets, companies, and economic indicators such as market supply, demand, and price trends.

We have over 1,900 employees in 30 locations, serving customers in nearly 80 countries. Together, we inspire and innovate the markets we serve – providing invaluable intelligence to help our customers overcome the toughest challenges, and make strategic decisions that will, ultimately, accelerate the world’s transition to a more sustainable future.