Senior Campaign Strategy Specialist

As a member of the Campaign Strategy and Messaging team, the Campaign Strategist will develop integrated, multichannel marketing campaigns on behalf of UL. This position handles planning and delivering campaigns to build brand awareness, generate leads and increase customer loyalty within South Asia and Middle East regions. To be successful in this role, you challenge the “marketing status quo” and work cross-functionally to develop, manage, and optimize effective campaigns spanning multiple services across South Asia and Middle East.

The ideal candidate is a collaborative and organized self-starter who thrives on delivering results. Experienced in selecting the right mix of marketing tactics to meet and exceed business goals, while also making the best use of resources and budget, you manage multiple concurrent projects and excel at addressing challenges along the way.

Responsibilities:-

• Translates regional needs into marketing campaign strategies that align with global enterprise priorities and contribute to business growth.
• Develops and manages marketing campaigns end-to-end, including marketing channel choice, budgeting, project management, and optimization.
• Leads campaign kick-off and review meetings with UL’s internal marketing channel experts.
• Maintains an understanding of UL’s marketing capabilities and their application and leads cross-functional alignment on company goals and target audience.
• Promotes a “OneUL” marketing approach by supporting campaigns with localization in alignment with global enterprise priorities.
• Monitors campaign performance, incorporates A/B testing opportunities and adjusts marketing mix to achieve campaign goals and improve ROI.
• Applies understanding of customer, product, and industry/market trends to campaign strategies.
• Manages agencies and contractors when the necessary skills are not available in-house.
• Coordinates web and social media strategy including website/account migration, content planning and content localization.
• Leads strategy and planning for large scale regional brand awareness events.

What makes you a great fit:-

• Minimum 3-5 years’ experience developing multichannel marketing campaigns.
• Experience planning, building, and executing end-to-end campaigns.
• Experience using analytics to assess campaign performance and deliver results.
• Experience working within and effectively navigating a matrixed organization.
• Fluent English and Hindi language communication skills needed.
• Arabic language is a plus.

Location:-

• Bangalore, India.

What you’ll experience working at UL:-

Mission:-

• For UL, corporate and social responsibility isn’t new. Making the world a safer, more secure and sustainable place has been our business model for the last 125 years and is deeply engrained in everything we do.

People:-

• Ask any UL employee what they love most about working here, and you’ll almost always hear, “the people.” Going beyond what is possible is the standard at UL. We’re able to deliver the best because we employ the best.

Interesting work:-

• Every day is different for us here as we eagerly anticipate the next innovation that our customers’ create. We’re inspired to take on the challenge that will transform how people live, work and play. And as a global company, in many roles, you will get international experience working with colleagues around the world.

Grow & achieve:-

• We learn, work and grow together with targeted development, reward and recognition programs as well as our very own UL University that offers extensive training programs for employees at all stages, including a technical training track for applicable roles.

Company Overview:-