PR Executive (Social Impact/CSR)

Responsibilities & Expectations:-

• Demonstrates understanding of key client information including business strategy, industry issues, products and services, key customers and competitors.
• Demonstrates understanding of and implements public engagement and social media programs.
• Manages media relations by identifying and working with target media and demonstrating a network of traditional and online media contacts and influencers.
• Writes press materials and internal communications.
• Edits and proofreads written materials for quality and adherence to the appropriate writing style.
• Develops client interaction skills.
• Demonstrates understanding of using and applying basic social media tools to client objectives, including blogs, Twitter, RSS feeds, microblogging, social networks, etc.
• Participates and assists in program brainstorming, development and planning.
• Manages projects using organizational skills, working with colleagues, vendors and support agencies and keeping project leaders apprised of the status.
• Provides account administration including meeting deadlines, troubleshooting problems, attending client meetings and conference calls and reporting activity and coverage.
• Records and submits time, expenses and POs to the right project codes on a timely basis.
• Manages third-party vendors.
• Participates in the new business process, including lead identification, research, audits, preparation of proposals and support for new business pitches.
• Manages and delegates to assistant account executives and interns, including setting clear expectations and deadlines, providing needed resources, monitoring progress and providing feedback.
• Contributes to performance appraisal process for peers, managers and junior staff.
• Learns about Edelman’s various capabilities and contributes ideas about how to improve, develop and implement new capabilities.
• Stays up to date with emerging technologies and trends and demonstrates an understanding of how they integrate into communications programs.
• Commits to continuous learning to improve tactical skills by attending Edelman Learning Institute classes and seeking other training, including on-the-job training and mentoring.
• Demonstrates behaviours consistent with Edelman’s values, Code of Ethics and Business Conduct.

Basic Qualifications:-

• At least six months of relevant experience in Communications Marketing and/or related fields, including  social and behaviour change communication,  advertising, management consulting, media or publishing.
• Experience in working on corporate purpose, sustainability and social impact issues and mandates will be an added advantage.

Preferred Qualifications:-

• A bachelor’s degree in a relevant field from an accredited college or university.
• A keen interest in current affairs and national issues. Knowledge of evolving media landscape will be great.
• Intricate level of understanding of the account(s), the clients’ businesses, products, markets, personnel, outside influencers, opposition, etc.
• Solid grasp of all basic public relations tools and how they are used to achieve client goals.
• Strong research, writing and editing skills and the ability to develop media contacts/relationships.
• Fundamental understanding of media outreach assignments and the ability to apply experience and initiative in developing appropriate traditional and online media strategies.

Location:-

• Delhi, India.

Company Overview:-