Marketing & Business Development Manager Power & Renewable Power: Asia Pacific

Responsibilities:-

• Building Marketing Strategy, Communications, and Promotional programs to enhance brand awareness, develop customer loyalty, drive demand, and support overall business objectives.
• Lead the execution of agreed upon marketing plans and campaigns.
• Drive market penetration in Renewables Power and work closely with Sales to convert SCADA opportunities into an Order
• Work with Sales and Proposals to prepare winnable SCADA solutions for the renewable power market
• Develop Key account in Solar, Wind, BESS and Hybrid Power
• Organize and support PWS marketing activities in India and Southeast Asia, including user group conferences, industry events, trade shows, customer events seminars etc. to generate the leads and follow-up
• Finalize the Agenda for Marketing Events, users conference, trade show, seminar, etc.
• Maintain and upgrade Ovation DCS and Ovation Green SCADA demo systems
• Demonstration of Ovation DCS and Ovation Green SCADA offering using Hardware and Virtual Demo systems to customers
• Prepare presentation content and organize presentations on offering to internal & external customers
• Organize training of sales/proposal group on new product releases
• Study competitors’ technical offerings and keep the latest comparison with Ovation. Able to analyze the competition and update the latest in the competition world
• Prepare content on power business scenario, market share and market trends
• Creation of new product/feature brochures, newsletters, press releases & data sheets
• Define and coordinate the launch of new and enhanced products by working closely with Communications and other Marketing groups
• Writing technical papers/ articles for magazines, on Power & Water solutions and the latest offerings.
• Prepare messaging for value-based technical selling and budgets

Qualification and Experience:-

• Minimum 10 years’ experience of DCS or SCADA in Power or Renewable Power industry (Preferred) with minimum 5 years of experience in the role of Marketing/Business Development/Sales Support (Solution Architect)/Sales.
• Bachelor’s / Master’s degree in Electronics/Instrumentation Engineering. MBA will be an advantage.
• Thorough Knowledge of DCS and SCADA solutions for Power and Renewable Power Industry to enable cost-effective solution
• Shall have Value based Selling Skills and Approach
• Shall be well-versed to build trust with a customer
• Able to set meaningful goals and an established action plan for reaching these goals.
• Shall have Communication and Presentation skills with the ability to speak clearly and confidently
• Shall have Analytical and Business Writing Skills

Preferred Qualifications that Set You Apart:-

• Previous work experience in DCS or SCADA in Power or Renewable Power industry (Preferred) with minimum 5 years of experience in the role of Marketing/Business Development/Sales Support (Solution Architect)/Sales.

Location:-

• India.

Company Overview:-

Emerson, a Fortune 500 company with $18.4 billion in sales, more than 20 Innovation, Solutions & Engineering Centres, and 200 manufacturing locations worldwide, is committed to helping employees grow and thrive throughout their careers. We are innovators, question-askers and problem-solvers. We don’t settle for good enough or “This is the way it’s always been done.” Instead, we push ourselves and strive for the “never been done before.