Chief Marketing Officer – Solar Manufacturing

Job Specifications:

• < 50 Years.
• Total Experience: 18-25 years
• Essential Qualification: MBA / BE / B. Tech
• Desired Qualification: MBA – Marketing
• Desired Level: VP / Sr. VP

Role & Responsibilities

• Incumbent will be responsible for heading Sales & Marketing function for Solar Manufacturing Business.
• Responsible for achieving Solar PV business for Cell / EPC / PV Module and for development vertical as per the targets in Domestic as well as International Markets.
• Responsible for driving new business opportunities and profitable revenue growth.
• Responsible for developing strategies and plans, driving diverse sales activities for targeted accounts and opportunities while developing, coaching and managing a team of business development managers.
• Responsible for developing and recommending product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Define and deliver all elements of the marketing mix to support the sales and margin growth in the region.
• Develop high sensitivity to market needs – domestic and global – competitor activities and industry trends, so as to build business potential through product differentiation and better value proposition
• Responsible for setting Regional Marketing Objectives, Prepare Sales Budget in coordination with the Business Head, Design Countries Marketing strategy based on the objectives.
• Define service levels required for both pre- and after-sales.
• Brand Building – Build the Company’s reputation through developing and expanding relationships with key developers.
• Overall responsibility of the profitability and viability of the marketing and sales operations.

Requisite skills:

Functional

• Business Acumen.
• External Stakeholder Management.
• Lead the team for achieving the set goals.
• Growth Management & Business Development.
• Financial Modelling.
• Cost Analysis, Reduction & Control.
• Bidding, Costing, Bid-No Bid.
• P & L / ROI Management.
• High Industry Network.

Behavioural

• Strategic Orientation.
• Decision Making.
• Negotiation Skills.
• Influencing Skills.
• Leading Teams.
• Performance and Accountability.
• Planning & Organizing.

Physical Standard (if any)

• Sound physical health.

Essential areas/ factors/ conditions in which incumbent should have experience:

Hands-on experience in developing and leading multi-level strategic customer relationships driven by successful delivery of high value solutions to yield tangible business results (increased revenue, new market penetration, & increased market share).

Most important contribution and outcome needed from the position through KRAs:

Determines annual sales top line and gross-profit plans by implementing sales strategies; analysing market trends, upcoming opportunities under various domestic as well as international policies.

Qualifications : MBA / BE / B. Tech