Assistant Manager/Manager – Business Development and Marketing

To capitalize the growth momentum in India in field of material joining, assembly and cleaning its imperative to have dedicated focus on Emerging industries which includes driving technologies like Infrared (IR), pulse staking, precision cleaning, metal welding etc. with India sales in this most exciting customer facing role with extensive travelling involved. The role is location agnostic, preferably from Mumbai, Delhi, Pune, Chennai, Bangalore while candidates from other location can also apply. The role includes business travel across India.

This candidate shall be responsible for driving business for new technology products working closely with the sales team. This requires extreme close collaboration with cross functional teams ie. Application, service, manufacturing to support Sales team including vendor development plans for localization. Responsible for bringing agility in the process from seeding to creating flagship sites (install base). Besides these business development profile, this candidate shall also be responsible for overall Branson India marketing with tangible conversion of leads from promotional activities.

Responsibilities:-

• Responsible to grow profitably the emerging industries (technologies) business along with India sales team.
• Increase the funnel for quotes of pulse staking, Infrared, precision cleaning (industrial – vapor degreasers/ aqueous cleaning), metal welding (wire splicing, wire termination, spot welding, seam welding etc.) & increase hit ratio by applying winning strategies along with sales team.
• Indirectly influencing the electric vehicle battery manufacturing lines coming into India to increase after sale business.
• Drive the commercial cleaning opportunities with distributors.
• Responsible for bringing agility in the process from seeding to creating flagship sites (install base) and also responsible for driving strategic growth and profitability while crafting flagship install base sites.
• Developing vendors for metal welding tooling/localization and Cleaning, suppliers/partners in India.
• Engaging in promotional activities, permission & digital marketing and lead management with building funnel & improve closure of cases.
• Lead key marketing exercises: market sizing, competition mapping, pricing analysis, sales-orders’ demand-forecast analysis
• Drive high-reaching ownership of demo machines and leverage Customer Experience Center for customer engagement and drive technology leadership for Branson products across Indian customers in using appropriate product segmentation and pricing strategies
• Collaborate with Global & Asia Product Marketing teams for implementing new product(s) launch programs in India market and responsible for ideating the digital promotional offerings in all media including, but not limited to events, advertising, public relations, social media.
• Collaborate closely with global Product, Application & Business Development teams for cross country pursuits
• Develop and maintain Applications Database covering majority of relevant industries handy for sales team
• Reporting to Business Director – Branson India, you will supervise marketing strategy, communications, and promotional programs to improve brand awareness, develop customer dedication, drive demand, and support overall business objectives.

Qualification and Experience:-

• Bachelor’s degree or equivalent experience in engineering, and/or Business-related field.
• Plastic joining sales or marketing or service-related experience.
• More than 12 years of relevant sales/marketing/business development experience. Shown success building and demonstrating a brand or specific product/service category demonstrating improvements or growth in market share, revenue, or profitability.
• Understanding of various marketing fields, coordinated marketing, communications & media relations, sales enablement, and digital marketing.
• Strong communication, presentation, and skills, with ability to lead colleagues by influence (often virtually), and comfortably engage with customers at decision-making levels.
• Ability to deal with conflicting priorities from internal collaborators and demonstrate resilience and strong influencing skills to handle these effectively.
• Experience of working in matrix organization and willingness to travel extensively.

Location:-

• Mumbai, Maharashtra.

Company Overview:-

Emerson, a Fortune 500 company with $18.4 billion in sales, more than 20 Innovation, Solutions & Engineering Centres, and 200 manufacturing locations worldwide, is committed to helping employees grow and thrive throughout their careers. We are innovators, question-askers and problem-solvers. We don’t settle for good enough or “This is the way it’s always been done.” Instead, we push ourselves and strive for the “never been done before